Unicity International Affirms Plans for Expansion into China
- New Regulations Expected to Re-open Market for Direct Selling

Orem, Utah (August 17, 2005) In the wake of the recent announcement that new government regulations will soon be released that will re-open China for direct selling, executives at Unicity International affirm the company's plans to expand into that market. The release of the regulations will be good news for thousands of potential independent business owners who have eagerly anticipated the chance to operate in that area, which hosts the largest population in the world.

As a global health and wellness company committed to the advancement of nutritional science, research, and education, Unicity partners with medical professionals, nutritional scientists, researchers, and experts to develop its nutritional and personal care products. A full range of more than 100 exclusive products are then distributed through a network of independent associates currently operating in more than 14 markets.

Unicity executives express cautious excitement over China's long-awaited news. "We honor and support the measures the Chinese government is taking in its transition to recognize and accept direct selling as a legitimate business model," said Aaron Webber, co-CEO. "This has been a long and careful process to ensure that domestic and foreign companies alike exercise responsibility toward Chinese history and culture while introducing this rewarding tool back into the economy."

As a board member of the Direct Selling Association and a member of the CEO council of the World Federation of Direct Selling Associations, Webber has been closely involved with government officials in preparing China for direct selling. The country has been closed to most direct selling activities since 1998.

"The pending regulations will represent a new model for our company and will require us to make some adjustments," says Stephen Ko, Managing Director of Hong Kong and Taiwan. "When we enter China, we want to be in a position to be number one in the marketplace." Webber also acknowledges that Unicity will enter China methodically. "As with all of our markets, we want to do the right thing at the right time."

For more info. from Unicity Hong Kong, please click HERE.

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