U.S. Latino Market Explodes with Growth

Orem, Utah (June 21, 2005) One of the hallmarks of the network marketing industry is the potential for explosive growth. Many people who become distributors in the industry lack the drive and determination to take advantage of the dynamic growth potential. Others see the opportunity, embrace it, and make it happen. On occasion, an entire market seizes the opportunity and achieves the explosive growth unique to this industry.

An example of a market seizing opportunity is the U.S. Latino Market. In January 2004, the Latino market was a relatively insignificant portion of U.S. sales and was not measured separately. Since that time, the U.S. Latino market has grown to represent 20% of all U.S. sales and continues to grow at a remarkable pace.

In January 2004, the U.S. Latino market had no President's Club members. As of the most recent recognition event for the market, held in Chicago, June 16, 2005, the Latino markets boasts one Presidential Sapphire, Antonio Breta, and three Presidential Directors, Ignacio Santoyo, Jose Luis Lopez, and Leticia Labra, who achieved Presidential Director rank the month before the event. Ms. Labra is also the first female Presidential Director in the U.S. Latino market. In addition, Noemi Quinteros is on track to achieve her third month of qualification as Presidential Director in the month of June, thus qualifying as the latest member of the President's Club.

How does one market collect so many dynamic leaders at the same time? According to Shane Brady, Regional Director for Latin America and Sales Manager for the U.S. Latino market, it all starts with one dynamic, visionary leader. For the U.S. Latino market that leader is Antonio "Tony" Breta. "Tony became an associate with Unicity in January 2004 and achieved President's Club membership in June of that same year," marvels Shane Brady. "Along the way, he introduced a select number of key people as dynamic and creative as he is to be his business partners. They have a message to share and they share it non-stop through a simple concept that Tony calls TTP - or 'Talk to People'."

Tony's dedication to the business and to his downline was demonstrated by his participation in the June event only days after the death of his wife, Nene, after a long illness. He is committed to making life better for others and feels that doing so makes life better for him, even in a time of mourning. "Nene loved people and cared for them very much - not only as a professional nurse for more than 35 years, but most of all as a person," Mr. Breta states. "Making life better for others through sharing information about health and products that enhance it is my way of carrying her influence with me and sharing it with others."

Leticia Labra is another example of the powerful potential for growth this industry offers. She achieved the rank of Executive Director in January of 2005. For her efforts, she was invited to attend the Directors Forum held in Unicity's headquarters in Orem, Utah in April. By the time she attended the forum, she had already qualified at the Presidential Director level. In spite of taking three days away from her business to travel to Utah and attend the forum, April was her second month as Presidential Director, and after qualifying again in May, she received her official induction into the President's Club at the June event in Chicago. Shane Brady was on hand to present her the $10,000 Achiever's Bonus check in honor of her outstanding accomplishment.

'This business has been a great blessing to me," says Ms. Labra. "I love the opportunity it gives me to serve others."

Rick Jordan, Presidential Sapphire, and Susie Park, Presidential Director, both of whom are uplines to Tony Breta and most of the U.S. Latino market, attended the Chicago event to support the growing group and to help celebrate their successes.

Unicity Associates in the U.S. Latino market understand that attaining the growth they have achieved in this business is not easy. But each and every day, they demonstrate that achieving such growth is both possible and rewarding. They look forward to their next event to recognize Noemi Quinteros and others they expect will achieve President's Club status by then.

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